Preview Mode Links will not work in preview mode

Take It Personally

May 23, 2024

I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions...


May 16, 2024

As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos.

The consensus was often that they were...


May 9, 2024

Cassie Beech, owner of Made with Grace and Grit, is a brand photography client of mine and joined me for a conversation about the significance of brand photography in business.

Cassie shares her initial struggles with DIY brand content and the transformation after adopting a strategic approach to brand photography,...


May 2, 2024

Rachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography,...


Apr 25, 2024

So often I hear from other photographers that their mini sessions were a failure. When asking them about it, they share they only promoted it a few times but because no one was booking, they stopped sharing about it. This mistake of essentially quitting before starting is something I commonly see with mini sessions.

The...