#79: Using Video to Help Your Brand Stand Out with Kelli White

Mar 9, 2023

I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way.

Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli:

• An increase in video need
• Can every brand benefit from video?
• Short-form video and other ways to utilize video
• Long-form content/video ideas
• How you can use video in your client process
• Where to start if you are intimated with using video
• How video can be serving you as a business owner and also your clients
• At what point should you hire someone to help you with video?
• Where to use and share your video
• Video gear and softwares to consider (even if you aren't a videographer!)

Connect with Kelli on Instagram @kelliwhitephotography or @shelearnsvideo to get more video education

Gear/software mentioned: upgrade your iPhone, Rode iPhone microphone, tripod or light stand, LED panels/ring lights, iMovie, Abode Rush, Loom, Canva

Free 5 day mini course all about making the move to brand photography here

Full show notes here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!