#45: 2022 Instagram Predictions

Feb 24, 2022

Let's talk about Instagram predictions for 2022!

At the time of this recording (late January 2022), Adam Mosseri, the CEO of Instagram, has been doing weekly videos announcing new features for Instagram and priorities for 2022. It has been really interesting, and there has been a lot of change in a short amount of time!

In today’s episode, I’m diving into some of the changes and updates we’ve already seen, along with my personal Instagram predictions for 2022.

Here are some things discussed in this episode:

• New features in DMs
• New and expanded features with video creation
• Scheduling lives
• Beta testing the subscription feature
• Custom feeds (home, favorites, following)
• Content repurposing and collaborating 
• Memes and gifs
• Repurposing content into different types of posts
• Continued growth of video and using reels within your business
• More business owners experimenting on places like TikTok
• Monetizing on Instagram
• Close friends feature

As I mentioned in the episode, video is already being pushed so much, so if you haven’t started experimenting yet, I encourage you to give it a try! If you are looking for more guidance, I have a free guide all about creating reels, which you can access here.

Full show notes here

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