#75: Finding Your Special Sauce with Taylor de la Fuente

Jan 12, 2023

Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com.

In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you’ll know how to update your marketing funnel and website to attract more dream clients to your service-based business.

Here are the main items discussed in this episode:

• How Taylor got started in copywriting
• Stepping into your confidence and how copy can help with that
• How it takes time to find your special sauce and business interests
• Taylor’s special sauce and three ways to find yours
• Questions to ask yourself to discover your special sauce
• How asking your clients can help you discover what makes your business unique and stand out
• Using your business besties and peers to get an outside perspective on what makes you different to discover your special sauce
• Taking that information and then starting at the bottom of your funnel to update things
• Taylor’s tips for updating your website
• What personal branding means to Taylor

I love the tangible tips Taylor mentioned that you can start doing right now! If you want to connect with her, you can find her on Instagram @lteditorial.

Full show notes here

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