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Take It Personally

Jan 26, 2023

If you’ve been in business for a while, you have experienced a slow season. Sometimes slow seasons are expected (like planning to work less in the summer, for example), and sometimes they happen when we aren’t expecting them (like a global pandemic). Either way, they happen and are a normal part of business.

I want...

Jan 12, 2023

Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over...

Dec 29, 2022


As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan.

Cold pitching often feels forced, invasive, and something that most people don’t want...

Dec 15, 2022

Emily Reuschel is an elementary school teacher turned entrepreneur and thought leader. She cultivates personal and professional growth for rural women. Her personalized habit challenge, #YouDoYou82, helps women build strong, attainable, and consistent habits to show up for the lives that they love.

Today we are talking...

Dec 1, 2022

Today we are talking about niching! What it is, if you should do it, how to know when to do it, and everything in between.

I believe that you can make your business be whatever you want it to be and don’t have to follow any rules, but I also have seen within my own business how niching down has helped it grow.